An Interview with Tif Qureshi – Part Twelve

Direct To Consumer Orthodontics

Direct-to-consumer orthodontics is growing in popularity. Tif talks about the trend and its implications for clinicians, some of the key points covered:

1. Dangers of direct to consumer orthodontics.
2. How dentists are being devalued.
3. What should the dental industry be doing better?
4. Risks of IPR direct to consumer.